EST. 2016
OUR STORY
Founded in 2016, Only the Blind is a British Luxury Label from London, England. Ever since the brands launch, it has quickly gained its status as a staple British fashion brand combining elements of streetwear and contemporary luxury.
Over the years, the brand and its pieces have been featured in some of the worlds largest publications including Hypebeast and Highsnobiety, as well as being worn by celebrities, artists, athletes and influencers globally.
The brand is run by the team based in our studio in London, where all designs are developed and created in-house.
ONLY THE BLIND CAN SEE
THE STATEMENT
"Only the Blind Can See", embodies the belief that true vision and understanding go beyond what is immediately visible. It represents the courage to move forward with conviction, even when the path ahead is unclear, you persevere - an idea that’s central to our brand’s journey. The brand's ethos is to pursue what you love no matter what. Believe in yourself and follow your goals and dreams.
Our motto, “Even when the path before you is unclear, persevere,” is a reminder to both ourselves and our customers that life, much like building a brand, is about bold steps and persistence. Since the launch of Only the Blind, we didn’t know exactly how we’d reach our goals, but we believed in the vision - taking each step with purpose, trusting the journey, improving and evolving with every season.
This reflects our approach to creating luxury fashion with meaning, detail, and craftsmanship, without always knowing where it will lead but always believing in the outcome. It speaks to how real style and creativity aren’t just about following trends or appearances; it’s about understanding the story, craftsmanship, and meaning behind every design.
Our brand encourages people to look beyond the obvious, to appreciate the details, the effort, and the emotion embedded in every piece we create.
For our customers, this philosophy applies to their own journeys. Life is full of uncertainties, but with confidence and the willingness to persevere, we can all achieve our aspirations. “Only the Blind Can See” encourages everyone to be bold, take the next step, and trust in the process of growth, both in style and in life.
It’s about recognising that true insight comes from within. It’s about seeing beyond the surface and having the courage to pursue something greater, even when the destination isn’t in clear view. At Only the Blind, we design for those who are bold enough to follow their own path, whether in fashion or in life.
This message resonates with individuals globally, including those within the creative industries and the brand has gained support from various artists, including actors, musicians, athletes, and others in multiple industries, which has led them to wear and support the brand, featuring Only the Blind in music videos, magazines, photoshoots and social media.
Only the Blind is not just a brand; it's a vision.
THE BRAND
Only the Blind is a British Luxury Fashion label based in London, England that combines elements of streetwear and contemporary luxury fashion. Since its launch in 2016, the brand has been creating clothing and accessories with a core brand value of producing products of the finest fabric quality, fit and manufacture.
"Only the Blind Can See", embodies the belief that true vision and understanding go beyond what is immediately visible. It represents the courage to move forward with conviction, even when the path ahead is unclear, you persevere — an idea that’s central to our brand’s journey.
SIGNATURE PIECES
Signature pieces of the brand feature intricate embroideries and prints drawn in-house by the brand's designers and translated into unique embroideries using cutting-edge methods with the bolder pieces featuring embroideries that take 8 hours per garment to embroider due to their level of intricacy and complexity, some are even up to two days per item.
We pride ourselves in creating timeless pieces that tell a story and reflect our values of quality, innovation and sustainability.
CUT AND SEW
The garments are all cut and sew, designed with attention to every detail and made from high-quality, premium materials. The pieces are sewn to the highest standards of craftsmanship; they are designed to last.
The brand is proud to offer sustainable fabrics and embroideries with certified fabrics by world-renowned industry bodies such as OEKO-TEX® and GOTS. This includes jersey fabrics that are crafted from 100% organic cotton which you can see on the swing tags and neck labels as well as care labels on the relevant pieces.
EMBROIDERIES
The brand specialises in embroidery as a unique offering due to the level and quality of our embroideries.
Our most stand-out embroideries are embroidered using the highest quality threads, made in Germany and vary from Frosted Matt Threads, Metallic Threads and Classic Threads that are also in conformity to OEKO-TEX® testing.
All embroidery designs go through multiple review and sampling stages, as every detail of the embroidery is considered to ensure a perfect, unique look.
Some of our most striking designs include large embroideries throughout the pieces, and each piece can take up to 8 hours to embroider due to the detail and quality as well as multi-layered embroidery.
2016
ONLY THE BLIND LAUNCHED
In 2016, Only the Blind was born out of a desire to create a brand that challenges the ordinary, blending artistry, quality, and meaning. The name "Only the Blind" stems from the belief that true vision transcends sight—it’s about seeing with purpose, conviction, and creativity, even when others cannot. Launching with a commitment to bold designs, intricate embroidery, and premium fabrics, the brand quickly positioned itself as a symbol of sophistication and individuality. From the very beginning, we have strived to craft pieces that inspire confidence and leave a lasting impression, all while upholding our values of sustainability and exceptional craftsmanship.
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2010
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2020
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